Love Island USA host Ariana Madix criticized Love Island Australia on Instagram after discovering her previously filmed footage was used in an AI-generated promotional clip for the show's upcoming eighth season. The 41-year-old stated in a screenshot shared by fan accounts that she was never informed the clip would be incorporated into artificial intelligence technology, a practice she firmly opposes.

"They didn't tell me AT ALL that the clip I shot would be used with AI. Something I am firmly against," Madix wrote, directly tagging the show's official account with the question, "Wtf guys @loveislandau?"

The controversial advertisement teases Love Island Australia's takeover of the Love Island USA villa in Fiji for its new season. In the initial footage, Madix wears a colorful strapless dress and sunglasses while handing over the villa keys, wishing the Australian contestants luck and telling them not to break anything.

The video then transitions to Love Island Australia host Sophie Monk joking that the property requires "Ausification," followed by sequences of AI-generated models renovating the villa. Madix was not alone in her disapproval, as multiple Instagram users also criticized the production's heavy reliance on artificial intelligence.

One social media commenter stated they would have preferred last year's set if it meant avoiding AI, while another called the final result embarrassing and questioned why the technology was used at all.