Hollywood actress Anne Hathaway published a video on Instagram showing herself vanishing into a puff of smoke following a busy year promoting five movies, including Mother Mary, The Devil Wears Prada 2, The Odyssey, The End of Oak Street and Verity. Sources speaking to Rob Shutter revealed that the dramatic exit is a calculated move to avoid overexposure after Hathaway experienced intense public criticism known as 'Hathahate' surrounding her 2013 Oscar win for Les Misérables.

"Anne knows she can annoy people," an industry source said, noting that the actress is painfully aware that relentless promotion causes audiences to roll their eyes. "She refuses to repeat history," the source added, explaining that Hathaway understands audiences can adore her yet still become exhausted by constant visibility.

"She would rather leave them wanting more than give them a reason to turn," the insider stated, concluding that the actress now knows exactly when to leave the room.